How to Create App Store Screenshots
A strong App Store screenshot set explains the product in a deliberate order: lead with the main benefit, prove it with the interface, and use the remaining slides for supporting workflows. This guide takes you from raw captures to an export-ready set.
Step-by-step workflow
Choose the target device
Start with the iPhone or iPad size you plan to publish. Designing at the final aspect ratio prevents unexpected crops later.
Import clean captures
Use screenshots without system alerts, private information, debug overlays, or unrelated status-bar details.
Plan one message per slide
Write a short benefit-led title for each screen. Keep the message specific enough that it still makes sense at thumbnail size.
Apply a consistent system
Reuse typography, background treatment, device scale, and spacing across the set. Variation should support the story, not interrupt it.
Review and export
Check text legibility, safe margins, spelling, and slide order before exporting the final store-size images.
Preflight checklist
- Lead with the most important customer benefit
- Keep essential copy away from edges
- Use only interface screens you are allowed to publish
- Preview every slide at a small size
- Confirm current App Store requirements before submission